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The Practice Marketing Podcast
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?
The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.
Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.
Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.
His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
Episodes
171 episodes
The Ultimate Physical Therapy Marketing Funnel
This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!This walks you through a simple 5-step funnel we use to help PTs get more new patients online:Build a massive onli...
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Beyond Treatment: How Diagnostics Can Transform a PT Business w/ Dr. Eric Bull, Integrity Diagnostics
What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner ...
Your Clinic Needs a Virtual Rockstar – Here’s Why
What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of
PT Practice Growth: Marketing Lessons from a 140-Clinic Company w/ Jen Allen, Therapy Partners
How do you scale a PT practice to 140+ locations without losing your brand—or your mind?In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of...
3 Crazy AI Lessons I Learned from the 7 Figure Agency Conference
Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world. Here's what he learned that PT Owners need to know!!!Key Takeaways:
How to Get More Rotator Cuff & Shoulder Patients
Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...Rank for Shoulder Pain on Google & AISpeak...
How to Grow a Mobile PT Practice Without a Brick-and-Mortar Clinic (w/ Annie Koslow, DPT)
Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, a...
The Blueprint to Buy or Sell a PT Clinic (Lessons From 127 Clinic Sales) w/ Clinic Accelerator
Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator. Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a...
Simple Tax & Accounting Moves That Can Save PT Owners Thousands w/ David Light, PT
In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT, co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy...
🎉 Celebrating 15 Years of Practice Promotions 🎉
This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical ...
Become the Local PT Everyone Follows: Build A Massive Following On Social Media w/ Josh Funk
In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC.What we cover...
Hiring 101 for PT Owners
Hiring is one of the BIGGEST problems for growing PT Clinics. I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!
2025 State of Rehab w/ Heidi Jannenga, WebPT
What was the BIGGEST problem facing rehab therapists in 2025?In this podcast, you'll find out. Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This r...
How I Market Our 7-Location PT Practice w/ Anna Starikov, Marketing Director
Marketing Directors, this one is for you!In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of e...
AI Marketing 101 for PT Owners
AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...How patients search online in 2026What's more important: ...
3 Steps to Plan Your PT Marketing in 2026
Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026. Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So t...
Build a Physician Liaison Team That Works!
Want more doctor referrals? Ever thought about hiring a Physician Liaison?Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons!&n...
3 Front Desk Scripts to STOP Holiday Cancellations! w/ Dee Bills, Front Office Guru
Are holiday cancellations stressing you out?Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.Now, with Front Office Guru, she ...
3 Signs It's Time to Hire a New PT Marketing Agency
Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself. That’s just wrong.Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:...
How Greendale PT Turned Local Roots into Lasting Growth
Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like on...
Unique Mobile + Franchise PT Clinic Gets 7x Increase in Patient Calls!
Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma. He’s also a Practice Promotions client! Over the past two years, iMove h...
PT Clinic Goes From 6% Annual Growth to 20% in 6 Months!
⛰️ Has your growth hit a PLATEAU?The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They...
PT Email Marketing Secrets
Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.Plus, you will learn...💌 Subject lines that get patients BOOKING like crazy
4 Physiotherapy Clinics in 3 Years w/ Andrew Dings
Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic. He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, ...
Google Ads Secrets for Canadian Physiotherapists
Are you a physiotherapist who wants to BUILD your practice to a $10 Million business?Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada. <...