How to Get More ACL & Knee Pain Patients

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to...

• Rank for Knee Pain on Google & AI
• Speak to patients' pain points
• Use Google Ads PPC

...and ultimately, fill your clinic with more ACL patients!

Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. Learn more about our services at PracticePromotions.Net!

Transcript

SPEAKER_01 0:04

Yeah, so again, we're here to share with each other what we found to work. I'm also going to share what I'm seeing from other practices that's working, things that we're we're helping clients with too. So yeah, we're here to help each other. Feel free to chime in. Happy to have you on the call here today. So let's talk about how you can win more ACL patients, ideally before surgery, right? We'll talk here a little bit about kind of the workflow and some of the things that we're able to do with online marketing, right? To get in front of patients that have had this injury or uh know someone that's had this injury. So today we'll just be covering how to be that premier choice for ACL recovery rehab, what patients are really looking for when it comes to that, and how to make your digital marketing more discoverable to ACL patients. And we'll share some examples of what other practices have successfully done. So, quickly about me, for those that that don't know much about me, but I'm sure a lot of you do that are our clients here. Uh licensed PT owned and built a seven-figure PT practice in Boynton Beach, Florida. I exited that um with my wife Amy in 2010, uh, who's also a PT and uh spent the next 15 years here as a private practice marketing expert, uh founder and CEO of Practice Promotions. And again, we work with all kinds of clinics from single location practices up to our largest client is over 220 plus location practices. And again, we're the premier PT rehabilitation marketing agency that we help take your marketing to that next level. Um, right now working with over 1,200 clinics across uh the US and Canada. In 2025, we generated 1.2 million leads for those clinics, about a 1.2 billion in new patient lead value in that last year. And with our market to hire, we're able to help clinics hire over 320 plus therapists. So that's super exciting. That was our first year early launching that, and great. We had uh great to see we had traction with that. And actually, last month we just finalized that and we got, I think, 36 um new therapists hired for clinics with the market to grow. Uh, quickly with our market to grow strategy here, we're focusing on growing the clinic, and we're also focusing on marketing to profit the clinic, uh, lowering costs and our marketing costs and uh patient acquisition costs through clarity, but also focusing on how can we attract higher paying patients and get those people into our clinic, like ACL patients. Um, and then market to hire, which is how can we get our clinic visible, especially on Google, for people searching around for new places to work. All right, so getting into our ACL topic here, the challenge is always that surgeon referral lock, right? So the surgeon really controls, you know, that that mechanism of if the person goes to the orthopedic surgeon first, uh they're gonna be affiliated with the that PT facility that they're affiliated with. If you know maybe it's in-house, maybe it's someone uh you know outpatient that they're really affiliated with, but often before the patient even knows that they have a choice. And and often that patient doesn't know that they have a choice, they're just going along with the medical flow. Um, they just kind of assume that they don't really have a choice of where the doctor wants them to go and they're gonna follow along with that. So basically, you lose the patient uh by the time they're really going to post op and the decision is already made. So private PT practices, um, they didn't really have a chance to really reach that person if they're going through that kind of current methodology. But the goal here is how can we get in front of more of these people before they get into that cycle and that kind of first digital experience with them. Um, so really the key thing here is knowing your audience. Like who are you marketing to? We've got a couple different key audiences here when it comes to ACL rehab. First off is that sports mom, right? And their child has been, you know, injured uh and they're looking for help and advice, right? And so these are about your age 35, 55. They're gonna research everything online, they're active on Facebook and Instagram, their Google searches are for like ACL surgery recover or ACL surgeries or ACL recovery, you know, at 10 o'clock at night because they're trying to find ways to solve this problem. Uh, they're gonna trust reviews, they're gonna trust testimonials, the local reputation, and they really want that best care for their for their child, right? And the cost is typically secondary to getting the best care, right? Of course, cost is a factor, but they really want the best outcome for their kid. Uh, and they'll actually drive past three PT offices for that right one, right? If they know um, they heard amazing things about it. And then our other audience is speaking to that younger athlete, right? So kind of our 14 through 24 demographic, could be a little bit older too, depending on where you're at. But your sports, your soccer, your basketball, lacrosse, football, chair, you name it, right? And they're gonna be on TikTok, YouTube, Instagram, and they're gonna care about how fast can I get back to sport, uh, get rid of this pain, how can I uh speed up my recovery? They're gonna be influenced by their coaches and their peers, their teammates, online content. And their question in their head is, will I play again? Right? That's their driving fear. And so for them, um if you can help them understand that that prehab before the surgery is gonna give them that competitive advantage for after surgery, their recovery time and the way that their outcome is gonna be, that's a great thing to pitch to that young athlete who's looking online. So, Romette today is really looking at what do we do from a website and SEO perspective? So, condition pages that really rank and convert for ACL, uh, Google Ads, prehab campaigns targeting athletes and parents, uh, email marketing. So, this is an opportunity with keeping that network of past patients going so that when something does happen or they know someone that has had an ACL injury, your name comes up. And then the marketing plan of looking at like a 12-month out, because there's certain times of the year when these uh kind of injuries are gonna happen more. Um, you know, obviously, you know, football season in the fall or lacrosse season here in the spring. So there's lots of you know different times of year where you want to have extra pushes from a marketing plan. And then the patient pitch, like what is your pitch to the patient while your clinic beats the surgeon's PT? Like, what's the differentiator there about your clinic versus going to a surgeon's doc surgeon's office? All right, so first off, let's look at website and SEO strategy here. So we want to have a really good ACL page, right? That's gonna help us be our number one SEO asset. That's what's gonna rank on Google and AI searches. I'll show you that here in a second. But the condition page is really that dedicated web page for the specific diagnosis or condition. So in this case, that's ACL tears, ACL recovery, and that educates the patient and signals your expertise to Google, right? And of course, as people see it, they're gonna come in, they're gonna experience that page and go, wow, these people really do have a specialty in helping my child recover from an ACL injury. And so this is why Google loves condition pages. You're gonna have long tail keywords that patients might use on there. It's gonna signal that topical authority and expertise. It's gonna increase uh you know the dwell time on that page. The longer that someone's on that page, Google actually sees that and it shows you more. Um, so that's that rich content on there. And then you can also, um, what's great is let's say you have affiliations with local sports uh teams or um, you know, like um a town uh soccer league or something like that. If you can have links to those particular pages on those other websites, that's gonna give you authority in Google's eyes and it's gonna show you more. So here's some things to include like questions about like what is an ACL tear. So you got like an education type block. You can talk about prehab versus post-hop, post op, like what to expect with rehab on that, what person's gonna go through. Definitely patient success stories. If you have video testimonials, that's fantastic to put on those pages. And of course, a clear call to action, like schedule a free consultation or schedule an introduction or something like that. Get your questions answered, ask a PT, whatever it may be that you find works for your clinic. Um, and then of course, having the right link, uh, the what they call the URL at the top of the page. So, you know, xyz physical therapy.com slash ACL rehabilitation or LCL prehab knee injury, what you have there helps with being ranked up in Google too. So you want to make sure you name it properly. Um that typically comes with the title also matching uh up there and on the content throughout it too. All right, so when it comes to being found on local SEO, we want to dominate that ACL search in your market. And so just some, you know, we're gonna send you the slide deck afterwards so you can look through it too, but just some keywords that to to target here that would be in your copy, right? Or might be in your um, you know, part of your uh titling and things like that. So of course we want to show up like you know, ACL physical therapy near me. That's a super low-hanging fruit, ACL rehab, prehab, uh knee injury, ACL injury, things like that, right? So there's a lot of different keywords that you can go after. You there's things that our team can do to really just look up some um of what people are searching for. Typically, though, it's it's a bit of a challenge because it's not a high volume search. There's not like a huge amount of ACL injuries right in your specific location. Um, so there's not that volume on Google where it tracks it very well. So you have to get a little creative there. But Google does have historical stuff that we can look through too. Uh, and then there's quick wins to rank faster. So, of course, optimizing your Google business profile, adding ACL services on that is really a simple thing to do. Maybe even some imagery around that too, you can add on there. Um, of course, that ACL condition page, site maps, uh, three to five blog posts are great too. So, blogs is a great place that you can put uh information on too that gives relevance on your website. And then you can get reviews mentioning ACL, sports injury rehab. That's a critical thing that you can really ask for within the clinic. So when you do have ACL patients, really try to get a review from that particular patient and have them mention that you're they're recovering from an ACL or sports injury in that particular review. When that's up in Google, those are actually keywords in the review itself. And then schema markup, that's basically the structuring of the website page. Uh, and then we can build citations on that page, maybe to like WebND or Health Grades, or if you have affiliates with certain orthopedic groups and they have something on their website at ASCL, then that's a great place to put their links on your website. Because guess what? Orthopedic surgeons are businesses too, they like referrals from us. So imagine if we're able to control more of the patients coming to us first, talking about prehab, and then making a recommendation for an orthopedic surgeon and they get the referral that you sent them. That's super powerful, right? And then, of course, you can embed Google Maps on your ACL page to make it super local with that too. And that's usually in the footer area that we do for sites anyway. And then we want to make sure the content on those pages are really honed in so that they interest the person and they excite the person to move forward. It's it's gonna convert that person to choosing you as a place to start with their ACL, you know, prehab and then recovery phase. So we want to have that hero section at the top. That's your headline, that's prehab talking about prehab. Remember, a lot of patients have not heard that terminology before, they don't know what prehab is. You're gonna have to educate them a little bit about that. Um, but don't make them scroll down all the way on the page to learn about that. That should be pretty high up there, too. And then the education block explaining about what happens with ACL tears, the typical recovery. Do I need surgery from this? What is prehab? Like all those kind of questions. And then your process showing you don't want something that's super lengthy. You want to keep it 30,000-foot view, make it you know, brain dead simple. Like here's our three-step process to you know, uh feeling better, or four-step process, like evaluation, prehab, surgery, post-op return to sport, you know, like that's simple, right? It really just shows what the person's gonna go through. And then, of course, social proof. So, you know, we're all a big proponent of are you getting enough video within the clinic? Are you getting enough uh photography within the clinic? Don't put it on you as the owner, get a tech to do this, get your therapist to do this, have like a phone or an iPad within the clinic that they anybody can pick up and take a quick video social proof. Of course, get written consent on that too. But that's what's going to help you um show the proof, right? Uh, of course, Google reviews on there too. Make sure you have an FAQ section on there. Um, like how long does ACL rehab take? Will my insurance cover this? Like all those kind of quick answers that people can get. And then, of course, that strong call to action. You know, schedule your free ACL evaluation with a form today, right? So that's kind of like your general overview there of what you can do. Here's like some examples here of uh websites. So it's the St. Pete physical therapy in St. Petersburg of Florida on the Gulf Coast, and their ACL recovery page uh with that going into again keeping things pretty simple, pretty uh bulleted point. You see the three-phase ACL program. You know, anytime you can call something a program or something, you know, kind of a special um offering that you have within your clinic, it's gonna make it more that you're the experts in this. So acute phase, rehab phase, return to play phase, and then of course they have some great um reviews in here, some visuals with that too. So these guys have done a great job working with us uh on their um ACL page here. So that's um sent Pete. Here's Fitness Lab here. Um they're a very good sports type PT and sports clinic. Um they're talking about again how physical therapy sports ACL recovery, the things that you're gonna expect on this, you know, the change in your recovery. And what's cool with this is as you have these dedicated pages. So here's a Google search for ACL injury in Colorado, the Highlands Ranch, Colorado, which is the town or the city that the fitness lab is located in. What we can see here is that in Google's AI overview here, it's talking about you know what to expect from ACL and what are the best options for them. So they have their orthopedic and surgical care here, and then they have physical therapy rehabilitation, and because of the SEO of that whole website plus that dedicated page, it's pulling that content and recommending them first in the AI search, right? So that's exactly what we want to make sure is happening. And then, of course, down here in the normal searches, you can see here too that that particular um ACL page is showing up. And that's why it's so important to have those key pages for conditions that you really want to promote and move forward with. Uh, just some others here. So, Smith Physical Therapy and Wellness, here's their ACL prevention uh page. So this is going even a little bit further, right? And if you're really trying to get more wellness patients, sports uh type uh patients, people don't want to get an ACL injury. So if you have an ACL prevention program, like this is a great page that you could put out there and mark it to you know, moms, especially, coaches, things like that, um, where you could talk about your athletic uh ACL injury prevention programs. And what's great is when you do something that's a little bit more preventative like this, guess what happens when there does become an ACL injury? They think of you first, right? Because you're the expert, you have this preventative program. And if something does happen where they have an ACL injury, they're gonna come to you probably first because you're the experts in that.

SPEAKER_00 16:02

The top 10% of PT owners aren't just surviving, they're thriving. But what's their secret? Well, Neil Trigott's new Market to Grow book reveals how the top 10% of PT practices leverage marketing systems to simultaneously grow their new patients, attract top talent, and boost profit in their practice. You can learn from their secrets. Visit practicepromotions.net slash book to claim your free copy of Market to Grow. Yes, you heard that right. We are shipping a free copy of Market to Grow to all podcast listeners who want it. Just visit practicepromotions.net slash book to claim your free book. And now back to the show.

SPEAKER_01 16:44

Alright, so we talked about the core thing, which is obviously your website page, ICL. Let's talk about some Google ad strategy here. So the goal is to capture athletes and parents the moment that they search. Remember, something's just happened, they're trying to figure things out. We want to get them in front of them as fast as possible, um, start to educate them and be that decision before they start to look at what doctor that they're gonna need uh to repair this thing, right? So this is our prehab opportunity. This is where Google Ads can really help you before surgery because Google Ads can give you a greater range of where you're gonna show up than SEO alone will. And um, you can put yourself in manually, basically, or pay to be in these types of searches that you might not just show up for organically uh with your content. So that's why ads really help you with that. So um prehab is of course that physical therapy before ACL surgery, and the research shows patients who do prehab recover 30 to 40 percent faster, and this is a massive underserved search category and your biggest ad opportunity. So uh 60% of ACL patients are never told prehab exists, 30 to 40 percent uh have a faster recovery with prehab before surgery, and you know you can range anywhere from like eight to fifteen dollars the cost per click on some of these searches. So your campaigns that you can run, you definitely want to run like search ads. So if someone is is in that knowledge that they've heard of that term ACL prehab, uh maybe they heard it from their athletic trainer, maybe they heard it from a you know a teammate or another mom or someone who has affiliations with you know the medical system, maybe they've heard of that term ACL prehab. So when they do search it on their phone, you want to be able to pop up with your ad right there at the top. Um, you know, PT before ACL surgery, ACL injury therapist near me, like these kind of terms that is what you can be pumped into your campaigns. And then there's other possibilities too, depending on a lot depends on what you want to spend to get someone in the door, right? You can obviously spend a lot. Um, and there's things like display ads that you can have on Google, things like performance max, which is more like advertisements and even on YouTube and things like that. So building your ACL ads campaign, again, this is something that we help you with as our clients. Um, but keyword targeting, so ACL physical therapy, near me rehab, near me, ACL prehab program, things like that, is definitely finding out what are people searching for and then um looking at the audience, right? So how far do you want to go out from your clinic? Maybe it's five miles, maybe it's ten miles, maybe it's even bigger. Um, you could even geo-target maybe around sports centers. So if there's like a big um you know facility that's 20 miles away, but there's a lot of athletes and tournaments and stuff that happen there, it might be good to throw up uh that in your targeting. Um and then if you're doing any kind of uh you know meta, making sure that you have the audiences there, like you know, parents of teens, sports fitness interests, things like that. And then ad copy that wins, so ACL prehab, that specific city, uh get back to sports 40% faster, you know, book your free eval today's or CTS. So there's some examples there of like ad copy that can work. And then landing page, uh, we like to always send it, we've got that page going already, right? That ACL page. So let's really direct people into that particular page. Not may not be necessary to have a full-on secondary landing page, but make sure that it's uh set up uh for that specific page, not just the main page of the website, right? And then budget and bidding. Again, this really depends, but I would definitely start with at least $500. Uh, the problem is when you spend too little on a particular ad campaign, Google just doesn't show you enough for you to get traction and for it to learn that well. So you really have to have a very minimal spend of $500. The more that you spend, it starts to incrementally get better. Um, and we want to use maximized conversions for that. And here's an example. Um, let me see if I got that popped up here. Oh yeah. Okay, so here's like an example of a different ads that can be run here. Um, you know, this clinic's getting uh cost per clicks of like six bucks, five bucks here on these sports injury campaigns. Again, this is sent Pete uh PT. So we can see, you know, what they're roughly spending here uh for 26 uh sorry, 28 people to that particular page, costing them 183 uh dollars to get 28 people to that page at six bucks a click. So very good click-through rates on those. Again, just realize that it's not a big audience, so you've got to cast a wide enough net and you gotta have enough money behind it. Usually you don't have to spend too much on these type of campaigns because there's just not the volume of people there that there are for like back pain or neck pain. Um, that's a much bigger market. So it's okay um kind of keeping it typically around that $500 spend. Unless you're in a really big city or sports area where you're getting a ton of these, then you might want to spend a little bit more. All right, so email marketing here. This is where we can leverage our past patients. to be our marketing audience for us and our sales audience for us. And they really know us and like us best because they, you know, they trust us, they've been to us before. Maybe their kids are playing sports, maybe they have family or friends that have kids that are playing sports. And we know that ACL risk is real and they probably know somebody who's torn their ACL at some point. And basically they can be your referral multiplier where they'll share your content. So as long as you're getting consistent content out to your patient list, they're going to have all these interactions in their friend groups and be able to share your content. Yeah, and then we want different email segments to build here. So we could talk about patients that and segment those people that have had sports injuries before and create our own email list around just that particular group. So our knee, ankles and hips, for example, or parents maybe who bought in children before or patients that are age 13 to 15 in certain sports zip codes. We can extract this kind of stuff from you know from your EMR and then you have those lists to work with right and of course just some examples and again I could send this out to you afterwards but like subject line of ACL season is coming is your athlete ready you know we helped such and such get back to the field in six months. Probably don't want to use the name in that one but you can make something fictitious like Scott right um your child has a choice in physical therapy. So those are some um subject lines that you could possibly use. All right and then with with our campaign you could have possibly um you know if someone opts in on your ACL page you could give away some kind of link or lead magnet if you wanted to typically we want to just get them to call us and interact. But once they're um what we want is when someone has say booked an appointment with us, we want to kick off a sequence with them about ACL specifically. And that would be fantastic to have so um you know having that day one day four day nine fourteen twenty just kind of like what the sequence of different emails can be going out to people helping them understand again like what prehab is why that changes things what to expect how are you going to recover faster how you're going to get back to the supports that you want faster we can hit these different topics in our email sequences all right and then just just showing you quickly here in terms of some content and stuff that's uh going out like this is Fitness Lab's uh newsletter this one's specific to uh pre and post uh op physical therapy so again getting into like what to expect before surgery what to expect afterwards you know what's that prehab there patient testimonials in that so it really just helps them understand okay what why is PT so important in this part of it right and then here's a blog for example very specific to ACL injury so again these kind of things um can live on your website for years and then when someone is searching for ACL injury these actual not only your um ACL injury prevention or recovery page can show up but these blogs can show up there too right and that's just gonna give you more eyeballs uh into your website and that's what you want and these blogs in that too sh are going out email wise to your patients right all right so just kind of looking at a uh um overall marketing plan here just some examples so if you're gonna launch an ACL uh campaign day one through 30 kind of we want to build optimize that ACL condition page set up the Google business profile a little bit more for ACL segment past patient email list into those kind of sports uh uh email lists um of course we usually have this uh if you're not working with us something you definitely want to look to make sure you have in conversion tracking installed on your website if you are with us you know that this is part of what we do um and then work on an email sequence that could go out specific to that campaign too and they can just kind of run for you right and then um that next month or so you can work on Google search ads that are ACL specific keywords that email list uh starts to go out there you can publish two ACL blog posts to help you with the SEO uh ACL content can be done there on socials that's a great place to start doing it and then you can deploy call tracking numbers that are specific to the ACL page so you can track that specifically and then you can keep optimizing that as you go along with ad performance A B test certain kind of headlines you can send um you know more of those strip sequences on those emails request ACL related Google reviews that's again something you can do internally and then add new ACL FAQs in your blog posts to improve those search terms. So here's kind of an example of what that could look like throughout the year. Again we we might want to look at certain times of year when we know that they're like let's say up north right um you're gonna have a heavier hockey season ice hockey season right you're gonna have a heavier lacrosse season in the spring someone in the south is going to have more of a football season and probably a soccer season right so there's these depends on where you are and what sports are most popular is where you want to put these different pushes and different campaigns. It's good to have stuff going out throughout the year but there's times when you want to put a bit more budget towards it or a bit more tension or a bit more outflow for that. Alright so things that you can work on now is definitely that website the condition page adding live chat or chatbot we've got that already and mobile optimizing your ACL pages there because about 60% of searches are done mobile so that's a key thing to make sure is happening with that specific page. Google business profiles here of course add the ACL rehabilitation to your services you can post that twice a month on your Google Business profile. That's a great thing again in those seasons when you really want to be heavier with that kind of promotion and then you can turn on messaging and Google Business profile and respond to every review within 24 hours that's just a best practice. Social media you can post uh three times a week minimum education and social proof doesn't have to be all on ACL but you could have sports injury recovery and then ACL could be some specific socials in there too return to sport video series is an idea that you could run in a different Facebook and Instagram reels like what to do in the first 24 hours after an ACL injury or even after a sports injury you could put that in there too. And then you can boost your best post what you're seeing most people interact with into uh different uh parent groups and that in your particular zip code. So if we look here there's just a couple of uh examples of like social posts you know about ECL tears how to recover from that or you know the one here about uh uh healing ACL tears so there's different socials examples there that uh you can send out all right so we're getting people interested to our pages and what we're doing the goal now is to really sell them on why your clinic and so why should patients choose you over that surgeon's affiliated PT facility and so there's varying reasons on this but we got to look at the categories like so how much time is spent with the person what kind of specializations are there what is that like PT to patient ratio people want to know am I going to get hands-on care or am I gonna be in with about four other people at the same time um prehab programs return to sport testing scheduled flexibility insurance so you can see where your clinic lands and what's your advantages versus some of the orthodox that you might know but write down those key things those key selling points and that just helps you with your copy and your content even the verbiage the scripts that your front desk might say to people so that they're helping to sell why they should come and TCU first before they go see the orthobedictor. Right and then education pay educating patients it's their choice and they don't know it, right? So the most powerful thing you can do really educate patients that they have a choice because most never question the surgeon's referral. Again we want to get to them ideally before they're in that loop. And so on our website we can have it a little bit you have to say like know your rights, but you can call it something else, right? And so did you know you can choose your own physical therapist is kind of the verbiage that we want. And you can reference any particular state direct friendly explanation direct laws or regulations or just help them understand that they have a freedom of choice of where they can go for providers with that. And then if you're asking things like hey what should you be asking your PT after ACL surgery what are some things you should know about what some things you should be asking gets people in that frame of mind and they see you as a trusted advisor. And then you know depending on how aggressive you want to be or if you have a lot of affiliates you can either say like hey you don't have to go where the surgeon sends you or you could make it a little bit softer if you want to if you're trying to keep a lot of relationships with doctors it just depends on how you want to approach things but just helping people understand in the email too like helping you have a choice or helping you before surgery can be great email messaging there. And you could throw that into part of your ads if you have enough space. Usually we're trying to talk about the actual recovery itself and what you're going to get but you could have a line in there like you can choose where you go for rehab recovery or the prehab side of it too. All right so this comes back to building your proposition value within your clinic for ACL patients. So you know why ACL patients well we specialize in sports injury and ACL rehab it's what we do best. Why prehab so again educating them on that so starting before surgery dramatically reduces recovery time and we've seen it hundreds of times and that's where you would have you know ideally results and testimonials about that and why us versus the surgeons PT, you know might be whatever your differentiator there was one-on-one care or um you know specialize in that particular area no tax shortcuts whatever it may be for you and then what outcome do we promise right so what you're gonna help deliver for them and then again with like social media this is where you can reach the moms the athletes where they're at uh so moms probably more on Facebook some are on Instagram you might be varying to pair what where you are in the country um but these are some ideas for content here in terms of like social right from Facebook or Instagram um and then on YouTube too. So YouTube is a great place I think where you can direct people to to have that longer understanding of prehab because we can say so much in terms of the content but I would say like if you had a a really nice website ECL uh recovery page or prevention page too and you're talking about prehab but then you have a YouTube video and you're walking the person through in the clinic of what that looks like that's gonna be very impactful right you're gonna get a lot of conversions off of that website page because you're explaining that and then it also lives on YouTube. So when someone does search into Google guess what Google shows those relevant um YouTube videos up in its searches also okay so I would highly encourage you to look at if you want a really looking to do more of an ECL program, prehab program, recovery program, whatever you want to really put into your clinic, map it out where like okay what photography are we going to do? What uh videography are we going to do here around this particular content? What can we educate on? And then use that within all the different tools that you have here all right and then I showed you the social examples already so just quickly coming into like what do we want to measure here well on our website we can actually measure how many people are visiting that ACL page remember again it's not going to be that big of a number compared to the main website page and you got to be kind of realistic about how many people you would expect in a month just because it's not a huge injury that's going on all the time. And then we can look at conversion rates from forms and fills from those pages and things like that. And of course emails you're looking at how many people actually opened it how many people clicked on it how many people you know came through from the email ads we're looking at cost per or we're looking at clicks but then we're looking at conversions as a form of cost per lead on that and then certainly business KPIs like okay let's have a metric of how many ACL patients we're going to get this month into our program and start to measure that and then of course that helps you dial in where things are working in the marketing and what needs to get improved. Alright so five uh mistakes here PT clinics make with their ACL marketing one is not having that condition page uh the other is uh not sending ad traffic you know to that home page or that specific page so we want to make sure that we're getting uh those ads really matched into those ACL pages which we're treating as our landing pages um only marketing post surgery again prehab is a great opportunity I wouldn't say just for ACL but like all sports injuries like educating people on what why they need to come and do this prehab because they're gonna get this amazing much better outcome after surgery and why it's so vital to do that and not waiting a month between the time of the injury and then getting their surgery and then having to get into recovery and they've had all this muscle wasting. And then not telling patients that they have a choice. So we need to educate them on we're part of this medical you know uh flow with them and that we work with a lot of orthopedic surgeons but it's important that you come to PT first and then we work with whatever doctor that you want to go see to have your surgery with. And then no review strategy. So this is just time and time again all across the board but especially when it comes to sports injuries ACL recovery we got to get really specific reviews for those things that are key programs within your clinic so Google reviews uh video testimonials awesome things to have there um to to help us promote all right and then as far as working with us um Michelle Joe you definitely know us uh working with our websites the SEO part the email marketing the content marketing the goads management of course knowing what's working with um the reporting and analytics this is what we do to help you with that and then um for those that are not our clients we have a free PT marketing kit so you can get that at practicepromotions.net so right here if you go to resources on our website you can get this um free kit direct mail to you with our awesome calendar 300 social media ideas and that and um also our best cheat sheets from here and then also for our clients too if you haven't checked out our resources we've got tons of great stuff on here for you free downloads free ideas so you know give it to your marketing director have them uh ask for stuff in there too we'll be happy to send that uh off to you there all right and then uh for those that are not our clients here already you can definitely learn more about how we can help you take your practice to new heights so you can discover our strategy systems and specialists can demo our industry leading PT marketing systems and then discover a plan that works to achieve your practice growth goals and you can just sign up right on our website there to get a strategy call with us and you'll meet with one of our marketing consultants to help you with that. For those of you that are not uh with us yet but are thinking about it, we do have a summer special going on here where if you come on to our uh ultimate program uh we are having that at a $699 uh special it's our red hot lead special uh so if you do come on in June we do have our first month at only $6.99 to get all that great stuff rocking and rolling for you. And for our current clients we have a couple of awesome summer promotions here for upgrades. So uh we have if you haven't not doing our Google ads with us we have our Shark Week Google ad promotion here so you can get a first month free when adding on Google ads to your program. Or if you're not on our ultimate uh patient engagement system plan yet uh it's a great time to upgrade to that because you can get 50% off your website redevelopment which is really important to do about every three years. And then you also get a free photo shoot for your clinic and then you'll get Google Ads upgrade with that done for your eat custom emails, social media, marketing and newsletters a free way for you to support our show is by leaving a five star rating and review on Apple Podcasts.

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