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The Practice Marketing Podcast
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?
The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.
Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.
Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.
His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
The Practice Marketing Podcast
Beyond Treatment: How Diagnostics Can Transform a PT Business w/ Dr. Eric Bull, Integrity Diagnostics
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?
In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.
In this conversation, Eric breaks down:
- How his journey as a PT led him to identify a massive gap in the diagnostic space
- What EMG/NCS testing actually is — and why most PTs are leaving it on the table
- How diagnostics reduce clinical guesswork and improve patient outcomes
- Whether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)
- What PT owners need to know before adding ancillary diagnostic services to their business model
- How insurance factors in — and what's cash-pay vs. covered
- Why Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinics
- How PT practices can partner directly with Integrity Diagnostics
Whether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.
Connect with Eric Bull on LinkedIn or check out Integrity Diagnostics' website at https://integrity-dx.com/.