The Practice Marketing Podcast

Build a Scalable PT Brand Without Losing Patient-Centered Care w/ Steven Windwer of Bay State Physical Therapy

Neil Trickett, PT Season 6 Episode 34

How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170?

Learn all about it in this podcast episode!


🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥

Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…

  • SEO & AEO Services 
  • Google Ads PPC 
  • New Website Design
  • Social Media Marketing
  • Email Marketing
  • Digital Newsletters 
  • Monthly ROI Reporting (includes REAL patient names)
  • Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO Specialist

Just imagine if ALL OF THIS was done for you! 

Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net 


About Steven Windwer, PT

Today’s guest is Steven Windwer — a physical therapist, chiropractor, and trailblazer in conservative healthcare. He's also been a Practice Promotions customer since 2018.


In 1990, Steven founded Bay State Physical Therapy with a single clinic and a mission: to deliver exceptional, non-surgical, patient-centered care. Just five years later, he launched a Managing Partner model, that became the foundation for scaling across the Northeast.

Under his leadership, Cypress Health Partners, Bay State Physical Therapy, MCR Chiropractic, and MVPT have grown to over 170 locations across five states, making them the Northeast’s largest provider of PT and chiropractic services. As CEO and now Executive Chairman, Steve has built high-performing teams, implemented scalable systems, and led with a focus on access, outcomes, and value. And for the last 7 years, Practice Promotions has had the pleasure of providing marketing support to the Cypress Health Partners brands.


Steven is focused on strategy, leadership, and impact—when he’s not weightlifting, spinning, or, and I quote, “attempting to make golf an activity he enjoys.”