The Practice Marketing Podcast

Interview w/ Mike Horsfield, President of the APTA's Private Practice Section

Neil Trickett, PT Season 5 Episode 50

It's the 100th episode of the Practice Marketing Podcast! To celebrate, we have special guest Mike Horsfield, President of the APTA's Private Practice Section, on to discuss...

  • The future of reimbursements & cash pay 
  • Hiring - why it's a good problem to have
  • The future of the PT industry

If you want to learn about what's coming in 2025 for the physical therapy industry, you NEED to listen to this episode.


About Our Guest: Mike Horsfield, PT

Mike is the CEO of Rock Valley Physical Therapy, which is one of the largest therapist-owned PT practices in the nation. He is also the President of the APTA’s Private Practice Section.

Today, he’ll talk to us about the future of the PT industry. Are the best days behind us? Or can PT practice owners STILL create thriving businesses in today’s economy and into the future?