The Practice Marketing Podcast

Make PTs & Clinicians BEG To Work For You w/ Rick Lau

Neil Trickett Season 5 Episode 40

Are you struggling to hire new PTs or Chiros?

Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night?

We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator. We'll teach you...

  • How to use social media to hire
  • A secret way to use Google to hire & beat Indeed / Ziprecruiter
  • How to make your clinicians' lifestyles part of your marketing 


About Our Guests

Rick Lau is a healthcare entrepreneur and business coach with 20+ years of experience. He has built and successfully exited multiple businesses, including a network of 127 physical therapy clinics with over 1400 staff. Rick has grown his personal brand on social media with over 15.7K followers and 3.7M views using his proven strategies and tactics. Rick is also a lecturer at the Schulich School of Business (York University) Health Industry Management MBA Program.

Shaida Rabie is a GenZ social media expert who generated over 3.7M organic social media views in the last year alone and trained over 212 marketing coordinators. She’s helped numerous 7 and 8-figure clinic owners boost their patient numbers and attract new recruits with her digital marketing strategies. She currently mentors over 950 clinics, teaching their teams how to harness the power of social media to attract new patients and take their marketing and businesses to the next level.