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The Practice Marketing Podcast
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?
The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.
Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.
Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.
His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
The Practice Marketing Podcast
How to Empower Your Staff & Get More Referrals with Colin Sisco, DPT
Feel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers.
“PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away for free."
You'll learn...
- The #1 advantage of buying a practice vs starting from scratch
- How to explain "direct access" to patients
- How to keep in touch with past patients with newsletters, weekly emails, letters, and a Wall of Fame!
- How to increase referrals, reviews, and returning patients by turning your PTs into marketers
- Why empowering your staff will help you sleep better at night!